Posts tagged with “Tropicana”
Orange You Sorry About Tropicana?
Khoi Vinh wrote a great piece about Tropicana’s redesign and their subsequent reversal. What I particularly liked was how he pointed out how the usability of the design went significantly down, as I mentioned before.
Tropicana reverts to old packaging
After coming out with a completely new packaging design, Tropicana is changing it back. I really don’t understand why the new design was ever carried out, not because it looked all that bad, but because it was so different from the previous design, making it near impossible to find Tropicana when going to the store, and the differentiation between different flavors was really small as well.