Tropicana reverts to old packaging

After coming out with a completely new packaging design, Tropicana is changing it back. I really don’t understand why the new design was ever carried out, not because it looked all that bad, but because it was so different from the previous design, making it near impossible to find Tropicana when going to the store, and the differentiation between different flavors was really small as well.

Reblogged from: Jason Kottke
Posted on February 24, 2009
Tagged with: , , , ,

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